In human activity, creativity is an important thing, especially in human interaction, or we usually call it communication. A communication can be effective and get into receivers easily if we can applicate creativity in our communication. This essay will discuss about why creative thinking is important, especially in the communication aspect, focusing on how creative thinking can engagement,clarity, problem-solving, and inspiration.

Communication is transfering information from one person, group, or place to another by writing, speaking, or using a medium that provides a means of understanding. From the definition we found out, communication is transferring information, thought, or expression to one person or more. But, sometimes in the process of delivering information, communication failures often happen. it can happen because the receiver is getting distracted from the noise or communicator giving the information ineffectively. This is where creative thinking and creativity are important, because with creative thinking we can solve ineffective communication, we can think about how to make an effective communication that makes the receiver understand our message easier, and creativity about how to make a unique trick to attrack audience and make them understand your message without recognizing them.

How can creative thinking make our communication effective? Simply, creative thinking contributes to clarity. Complex ideas can make audiences hard to understand, but creative thinkers make these concepts simpler using analogies and visuals, making them more accessible. This clarity makes audiences better understand and engage with the material. After that, creative thinking is crucial for effective problem-solving. In discussions, especially during conflicts, the ability to think creatively allows people to explore alternative solutions. This improvement fosters collaboration, enabling participants to find common ground and work toward mutually and giving benefit for each other.

After explaining about how creative thinking and creativity can make communication more effective, you must know that creativity can also inspire others with seeing the way we show how creative we are. Many people will be interested and motivated to be creative. So while using creativity in communication, we can spread a positive atmosphere to the audience, making them excited and also motivated.

The effectiveness of communication becomes a crucial aspect in communication it because effectiveness can be a big point for our success in communication. Creative thinking comes to solve this issue. With creative thinking, we will know how to make a communication effective, giving us a way to attract an audience and solve a problem, and it will also be an initiation for people to use their creative thinking too.

Al Ghozi